It happens every day: a consumer goes into a local store to check out something they’re thinking about purchasing. Maybe it’s a tech store; they’re looking for new headphones. So they compare a few different ones, ask an employee some questions and buy the headphones.
Except we left a few steps out. Between asking questions and making their purchase, the consumer thanked the sales associate, snapped a photo of the headphones on their phone, went home and found the product on Amazon.